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Relationship between Social Media Usage and the Performance of Selected Microfinance Institutions in Meru County
(Journal of Strategic Management, 2021-09)
In the world today social media platforms have snowballed and sparked both opportunity and concern on how its use affects the financial performance of microfinance institutions. The study aimed to determine the relationship ...
The Moderating Effects of Service Innovation on the Relationship Between Social Media Usage and Performance of Selected Microfinance Institutions in Meru County
(KeMU, 2021-09)
In the world today social media platforms have snowballed and sparked both opportunity and concern on how their use affects the financial performance of selected microfinance institutions. Implementation of premeditated ...