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Internal Marketing, Regulations as Amoderator, and Competitive Market Dynamics: A Study of Insurance Firms in Kenya
(KeMU, 2020-11)
The dynamism of growing competition and the environmental organisations have to work together to win customers’ attention. Insurance is a quality dependent service where the service and the service provider are inseparable, ...
Effect of Performance Contracting on Employee Performance. A Case of Insurance Firms Nairobi County
(KeMU, 2020-11)
Although the insurance firms in Kenya are vital for economic and the wealth creation, forming an integral part of the country ‘s financial sector, survival of this crucial industry is highly threatened as evidenced by ...