Search
Now showing items 1-1 of 1
Innovation Capabilities and Process Design for Business Model Transformation in Kenyan Insurance companies: A Service Dominant Logic Paradigm
(Journal of Information and Technology, 2019-06)
The study focused on the application of operant resources (i.e., knowledge and skills) as the
exchange driver in insurance marketing. In a S-D dimension environment, the marketing
and non-marketing disciplines were ...