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INTERNET MARKETING STRATEGIES AND PROFITABILITY OF RETAIL INDUSTRY IN KENYA
(International Academic Journal of Innovation, Leadership and Entrepreneurship., 2021-07)
Technology has become part of our daily
lives every aspect of life revolves around
it. Thus those who will not embrace
technology in the business will be faced
with extinction. Hence businesses need to
adapt to ...
EFFECT OF PROCESS INNOVATION STRATEGIES ON PERFORMANCE OF TIER ONE COMMERCIAL BANKS IN KENYA
(International Academic Journal of Innovation, Leadership and Entrepreneurship (IAJILE), 2021-07)
The Kenyan banking industry is
experiencing very stiff competition with
banks outdoing each other from the front
end of products, service delivery, and
employees’ retention amongst other fronts.
In Kenya, Tier One ...
EFFECT OF BANCASSURANCE ON PERFORMANCE OF INSURANCE COMPANIES IN KENYA
(International Academic Journal of Human Resource and Business Administration (IAJHRBA), 2019-09)
The most significant changes in the
economic services segment have been
growth of bancassurance which denotes
supply of insurance products through
effective process of banking channels. With
the liberalization of the ...
The Influence of Product Promotion on the Performance of Subsidiary Chemical Companies in Kenya
(DOI: http://dx.doi.org/10.61426/sjbcm.v11i2.2897, 2024-03)
Although chemical manufacturing firms in Kenya ought to play a significant role in the growth of the
economy, they are currently facing myriad of challenges that impede their growth but sustainability. This
study focused ...
Influence of Corporate Branding Strategy on Service Delivery in National Police Service in Nairobi County
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2024-06)
The research examined the influence of corporate branding strategy on service delivery in the National
Police Service in Nairobi County. The research was supported by Aarkers Brand Equity Theory. The study
adopted a ...
Influence of Customer Relations Strategies on Performance of SACCOs in Kiambu County
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2024-03)
Customer relationship management creates a good rapport between the organization and its customers thus
enabling an organization to sustain a competitive edge in the market. Despite the importance of customer
relationship ...
Influence of Community Policing Strategy on Service Delivery in National Police Service in Nairobi County, Kenya
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2024-07)
The research examined the influence of Community Policing (CP) on service delivery in the National Police
Service (NPS) in Nairobi County. The research was supported by stakeholder theory. The study adopted a
quantitative ...
Influence of Strategic Leadership on the Performance of Pharmaceutical Manufacturing Firms in Nairobi County
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2024-01)
The purpose of the study was to determine the influence of strategic leadership on the performance of
pharmaceutical manufacturing companies in Nairobi County. The study applied a descriptive research
design. Population ...
Influence of Organizational Structure on the Performance of Pharmaceutical ManufacturingCompanies in Nairobi County
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2024-07)
An effective organizational structure can greatly enhance operational efficiency, decision-making, and
overall performance, allowing companies to stay competitive in the market. Despite the importance of
organizational ...
Influence of Technology on the Performance of Microfinance Institutions in Kitui County
(INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS), 2023-09)
The purpose of the study was to investigate the influence of technology in strategic planning on the
performance of microfinance institutions in Kitui County. The study applied a correctional research design.
The population ...