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    Browsing by Subject "Value-Based pricing"

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        Influence of Value-Based Pricing on Growth of Small and Medium Enterprises in Imenti North Sub-County, Kenya 

        Mwito, Romano Mugambi; Rintari, Nancy; Muema, Wilson (Journal of Marketing and Communication, 2024-07)
        SMEs should supply goods and services to clients in both wholesale and retail perspectives, to earn profits. Nevertheless, Kenyan SMEs have been facing poor market access. The purpose of the study was to examine the ...

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