Browsing by Author "Rintari, Nancy Gacheri"
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The Influence of Data Management on Market Access by SMEs in Trans Nzoia County, Kenya
(Journal of Entrepreneurship & Project Management, 2021-09)Accessing a sustainable market should be a priority for SMEs. It helps to expand their business horizons and get new opportunities and clients. New opportunities promote the urge of SMEs to employ all legally possible means ... -
Segmentation Practices of Furniture Manufacturing Businesses in Maua Municipality and its Environs
(KeMU, 2008-06)The aim of this study was to assess the segmentation practices of furniture manufacturing business. A survey of sixty two registered furniture manufacturers was carried out in Meru north district. The general objective of ...
