Browsing by Author "Namahia, Jean Adikinyi"
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Influence of Digital Marketing Strategies On Sales Performance of Mobile Network Operators in Kenya
(KeMU, 2025-10)The study examined the influence of digital marketing strategies on sales performance of the mobile network operators in Kenya. The specific objectives sought to examine the influence of social media marketing, content ... -
Influence of Social Media Marketing on Sales Performance of Mobile Network Operators in Kenya
(International Journal of Social Science and Humanities Research, 2025-08)The general objective of this study was to examine the influence of social media marketing on sales performance of the mobile network operators in Kenya. A descriptive research approach was employed for the analysis. The ...
