Masters Theses and Dissertations: Recent submissions
Now showing items 841-844 of 844
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An Analysis of Challenges to Integrated Marketing Communication: A Case of Banking Industry in Kenya.
(2011-05)The emergence and the development of integrated marketing communication (IMC) has been determined by a number of evolutionary trends in various areas of marketing — the increased fragmentation and segmentation of markets, ... -
Adoption of E- Records Management for Service Delivery in the Kenya Police Service.
(2016-06)With the advent of information technologies, the variety of ways that information can be created, stored and manipulated has greatly increased in comparison to the days when information was produced almost solely through ... -
A comparative analysis of academic performance of diploma nursing students of public, private and faith based schools in Tanzania.
(2015-06)As the current nursing practice increases concerns about nursing students' academic performance, there had been high rates of failure among diploma nursing students in their final examinations in Tanzania. The purpose of ... -
An Analysis of Factors Influencing the Brand Choice of A Bank among Small and Medium Enterprises Based in Nairobi.
(2011-05)In today's financial services marketplace characterized by the emergence of deposit taking microfinance institutions and savings and credit organizations, banks need to set up effective ways to stay ahead on competition. ...