Master of Business Administration: Recent submissions
Now showing items 301-303 of 303
-
An Analysis of Factors Influencing the Psychological Contract and Employee Performance in the Public Service.
(2011-05)The purpose of the study was to get the effects of psychological contract on employee performance in the public service. The psychological contract is developed between the employee and the organization over an extended ... -
An Analysis of Challenges to Integrated Marketing Communication: A Case of Banking Industry in Kenya.
(2011-05)The emergence and the development of integrated marketing communication (IMC) has been determined by a number of evolutionary trends in various areas of marketing — the increased fragmentation and segmentation of markets, ... -
An Analysis of Factors Influencing the Brand Choice of A Bank among Small and Medium Enterprises Based in Nairobi.
(2011-05)In today's financial services marketplace characterized by the emergence of deposit taking microfinance institutions and savings and credit organizations, banks need to set up effective ways to stay ahead on competition. ...