Browsing Master of Business Administration by Issue Date
Now showing items 121-140 of 267
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Effect of Branding Strategy on the Performance of Selected Multinational Corporations in Kenya
(KeMU, 2018-06)Globally, multinational corporations have played a critical role in international trade and are key players in the economic activities in host countries including Kenya. The concept of a branding is now considered one of ... -
Factors Influencing Strategy Choice in Five Star Hotels Performance in Nairobi,Kenya
(KeMU, 2018-07)This study focused on factors influencing strategy choice in five star hotels performance in Nairobi, Kenya. It was carried out with the realization that firms are endeavoring to be at standard with the worldwide change, ... -
Determinants of Strategic Plan Implementation in Public Universities: A Case of Selected Public Universities in Nairobi County, Kenya
(KeMU, 2018-09)ABSTRACT The main objective of the study was to examine factors determining strategic plan implementation in the context of public institutions of higher learning. Specifically, the study sought to determine how leadership ... -
Dairy Agribusiness Strategies and Performance of Dairy Farmers in Nyeri, Kirinyanga, Muranga and Kiambu Counties in Kenya
(KeMU, 2018-09)Despite intensive knowledge and skill presumably passed on to the dairy farmers, there is a huge outcry from these farm entrepreneurs of high cost of dairy production and low returns on their dairy farming investment. ... -
An Analysis of Determinants of Internationalization: A Case Study of Selected Kenyan Pharmaceutical and Medical Equipment Firms
(KeMU, 2018-09)Business activities that are organized and carried out across borders to pursue an organization`s stated aims and objectives is referred to as international business. The aim of any organization (national or international) ... -
Assessment of Factors Influencing Strategy Implementation in Kenya Tea Development Agency Limited (KTDA) Managed Factories in Kenya
(KeMU, 2018-09)Strategy implementation is the turning of plans and strategies into actions so as to accomplish set goals and objectives. Successful strategy implementation is a key for any organization’s survival. For implementation of ... -
An Assessment of Factors Affecting Strategy Implementation in Devolved Government Units in Kenya: Case of Nairobi City County
(KeMU, 2018-09)Devolution in Kenya was introduced with the promulgation of the constitution of Kenya 2010 with the main aim of enhancing service delivery to citizens, foster growth and development to all areas of the country and involves ... -
Assessing the Influence of Integrated Marketing Communications on Sales Performance among Selected Private Security Firms in Nairobi County
(KeMU, 2018-09)Integrated Marketing Communication (IMC) has emerged as a promising area of study in the past decade. The role that integrated marketing communication (IMC) play within an organization is an often misunderstood one. The ... -
Assessment of Factors Influencing Implementation of Balance Score Card for Kenya Wildlife Conservancies. Selected Mountain Conservation Area Stations
(KeMU, 2018-09)The Balanced Scorecard (BSC) tries to translate a company’s strategic direction and objectives into actionable initiatives and measurements. The study identified four research questions; whether resource allocation, ... -
Relationship between Managerial Characteristics and Success of Internationalization of Small and Medium Sized Enterprises Facilitated By Export Promotion Council in Kenya
(KeMU, 2018-09)To investigate the relationship between managerial characteristics and successful internationalization of small and medium sized enterprises facilitated by Export Promotion Council in Kenya. Specifically the study seeked ... -
Relationship between Capacity Building Strategies and Performance of Cash Transfers Programs in the Public Sector in Nairobi County, Kenya
(KeMU, 2019-05)Cash transfer program has been identified by most developing countries as an important component of social protection however; the program has experienced challenges in the implementation process. This study aimed at ... -
Influence of Recruitment and Selection on Diversity Management among State Corporations in Mombasa County
(The Strategic Journal of Business & Change Management, 2019-07)The study sought to assess the influence of recruitment and selection on diversity management among state corporations in Mombasa County. The study involved selected major state corporations with head quotas in Mombasa ... -
Influence of Strategic Leadership on Innovation among Mobile Service Providers in Kenya
(KeMU, 2019-08)A firm’s ability to continually produce relevant inventions, and convert them into marketable products, has a profound influence on its competitiveness and the pathways toward future success that are open to it. Strategic ... -
Mediating Effect of Organization Resources on the Relationship between Strategy Implementation and Performance of Devolved Ministries among Selected Counties in Northern Kenya
(KeMU, 2019-08)This study investigated the mediating effect of organization resources on the relationship between strategy implementation and performance of devolved ministries among selected counties in Northern Kenya. Specifically, the ... -
Factors Influencing Strategy Implementation in Mobile Service Providers in Kenya
(KeMU, 2019-08)This investigation planned for building up the elements affecting methodology execution on versatile specialist organization in Kenya. The Interchanges Specialist of Kenya has in the previous 20 years authorized a cycle ... -
Effects of Governance Practices on Academic Performance among Selected Public Secondary Schools in Buuri Sub-County, Meru County
(KeMU, 2019-08)The Kenya Education Act 2013 outlines the school management structure, specifically spelling out the composition of the board as the organ responsible for the management of secondary education in Kenya. Despite, this ... -
Relationship between Employees Occupational Stress and Performance in Kenya Prisons Service (A Survey of Prisons in Meru Region of Kenya)
(KeMU, 2019-09)The Kenyan Government acknowledges that over the years there has been poor performance in the public sector, especially in the management of public resources which has hindered the realization of sustainable economic growth. ... -
Influence of Entrepreneurial Management Practices on Performance of Small and Medium Enterprises in Juba, South Sudan
(KeMU, 2019-09)Small and Medium Enterprises (SMEs) sector development is one of the recent key issues in developing countries. As a developing country, the development of the SME sector in South Sudan is essential. The growth of SME as ... -
Effect of International Market Entry Strategies on Growth of Local Horticulture Firms in Nairobi County, Kenya
(KeMU, 2019-09)The general purpose of the study was to investigate the effect of international market entry strategies on growth of local horticulture firms in Kenya with special focus on firms operating in Nairobi County. The study was ... -
Relationship between Information, Communication and Technology Strategy and Competitive Advantage among Commercial Banks in Nairobi County
(KeMU, 2019-09)Commercial banks have continued to implement Information, Communication and Technology (ICT) in order to keep up with the competition and changing consumer needs and wants in the competitive business environment with the ...