• EFFECT OF BANCASSURANCE ON PERFORMANCE OF INSURANCE COMPANIES IN KENYA 

      Njeru, Jane Njoki; Mbebe, James; Munga, Jane (International Academic Journal of Human Resource and Business Administration (IAJHRBA), 2019-09)
      The most significant changes in the economic services segment have been growth of bancassurance which denotes supply of insurance products through effective process of banking channels. With the liberalization of the ...
    • EFFECT OF PROCESS INNOVATION STRATEGIES ON PERFORMANCE OF TIER ONE COMMERCIAL BANKS IN KENYA 

      Peter, Mburu Ng’ang’a; Munga, Jane; Nzili, James Mbebe (International Academic Journal of Innovation, Leadership and Entrepreneurship (IAJILE), 2021-07)
      The Kenyan banking industry is experiencing very stiff competition with banks outdoing each other from the front end of products, service delivery, and employees’ retention amongst other fronts. In Kenya, Tier One ...
    • INTERNET MARKETING STRATEGIES AND PROFITABILITY OF RETAIL INDUSTRY IN KENYA 

      Mang’era, Rosemary; Munga, Jane; Mbebe., James (International Academic Journal of Innovation, Leadership and Entrepreneurship., 2021-07)
      Technology has become part of our daily lives every aspect of life revolves around it. Thus those who will not embrace technology in the business will be faced with extinction. Hence businesses need to adapt to ...