Browsing School of Business and Economics by Subject "Individual investor decision making process at the Nairobi Securities Exchange"
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Behavioural Factors Influencing Individual Investor Decision-Making Process at the Nairobi Securities Exchange
(KeMU, 2015-07)Although finance has been studied for thousands years, behavioral finance which usually considers the human behaviors in finance is quite a new area. Behavioral finance theories, which are based on the psychology, attempt ...