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    Browsing School of Business and Economics by Author "Kirera, Fridah Karimi"

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        Behavioural Factors Influencing Individual Investor Decision-Making Process at the Nairobi Securities Exchange 

        Kirera, Fridah Karimi (KeMU, 2015-07)
        Although finance has been studied for thousands years, behavioral finance which usually considers the human behaviors in finance is quite a new area. Behavioral finance theories, which are based on the psychology, attempt ...

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