Browsing Masters Theses and Dissertations by Subject "Banks’ Customer Loyalty,"
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Analysis of Marketing Factors Influencing Banks’ Customer Loyalty: A Survey of Commercial Banks in Nairobi, Kenya
(KeMU, 2021-09)Customer loyalty is commonly cited as a requirement for providing effective service. Customers compare perceptions to expectations when judging a company's product and service quality. It may be tough to keep a customer ...