Browsing Masters Theses and Dissertations by Author "Thiankolu, Eunice Gacheri"
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The Influence of Relationship Marketing on Customer Loyalty in the Banking Industry. Thiankolu, Eunice Gacheri (KeMU, 2011-05)Relationship marketing comprises all the activities that are designed to establish, develop and maintain successful relationship with customers. Therefore relationship marketing has become more and more important since the ...