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    Browsing Masters Theses and Dissertations by Author 
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    Browsing Masters Theses and Dissertations by Author "Thiankolu, Eunice Gacheri"

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      • The Influence of Relationship Marketing on Customer Loyalty in the Banking Industry. 

        Thiankolu, Eunice Gacheri (KeMU, 2011-05)
        Relationship marketing comprises all the activities that are designed to establish, develop and maintain successful relationship with customers. Therefore relationship marketing has become more and more important since the ...

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