Browsing Masters Theses and Dissertations by Author "Ochieng’, Michael Evans"
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Assessing the Influence of Integrated Marketing Communications on Sales Performance among Selected Private Security Firms in Nairobi County
Ochieng’, Michael Evans (KeMU, 2018-09)Integrated Marketing Communication (IMC) has emerged as a promising area of study in the past decade. The role that integrated marketing communication (IMC) play within an organization is an often misunderstood one. The ...