Browsing Masters Theses and Dissertations by Author "d87a8177-d9f4-49ed-87c3-4e0f34ac81be"
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Analysis of Marketing Factors Influencing Banks’ Customer Loyalty: A Survey of Commercial Banks in Nairobi, Kenya
KIBUI PRISCILLA, NYAWIRA (KeMU, 2021-09)Customer loyalty is commonly cited as a requirement for providing effective service. Customers compare perceptions to expectations when judging a company's product and service quality. It may be tough to keep a customer ...