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    Browsing Masters Theses and Dissertations by Author 
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    Browsing Masters Theses and Dissertations by Author "d87a8177-d9f4-49ed-87c3-4e0f34ac81be"

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        Analysis of Marketing Factors Influencing Banks’ Customer Loyalty: A Survey of Commercial Banks in Nairobi, Kenya 

        Kibui Priscilla, Nyawira (KeMU, 2021-09)
        Customer loyalty is commonly cited as a requirement for providing effective service. Customers compare perceptions to expectations when judging a company's product and service quality. It may be tough to keep a customer ...

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