Browsing Masters Theses and Dissertations by Author "cbd1efba-b27c-497e-945a-fb21b1ff8c8a"
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Relationship between Entrepreneurial Marketing Mix and Growth of Jua Kali Enterprises in North Imenti Sub County
Gatobu, Jackline Kanana (KeMU, 2019-07)Small and Medium Enterprises are the key drivers of the country’s economy. The government is tasked with spurring growth of SME’s through provision of supportive legal structure and conducive policy environment. However, ...