Browsing Master of Science in Finance and Investment by Subject "Entrepreneurial marketing mix"
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Relationship between Entrepreneurial Marketing Mix and Growth of Jua Kali Enterprises in North Imenti Sub County
(KeMU, 2019-07)Small and Medium Enterprises are the key drivers of the country’s economy. The government is tasked with spurring growth of SME’s through provision of supportive legal structure and conducive policy environment. However, ...