Master of Business Administration: Recent submissions
Now showing items 341-358 of 358
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Effects of Strategic Management Practices on the Growth of Investment Clubs
(KeMU, 2013-06)The aim of this study was to investigate the effect of strategic management practices on the growth of investments clubs in Meru - Kenya. The objectives of the study included, establishing the effect of strategic analysis, ... -
Effects of Information Sharing on Supply Chain Performance of Manufacturing Firms in Nairobi County. Kenya
(KeMU, 2015-06)The accepting of supply chain performance (SCM) has become a necessary requirement for staying competitive in the universal race and for enhancing profitably. Of late, information sharing is attaining the attention of the ... -
Determinants of Strategic Plan Implementation in Public Universities: A Case of Selected Public Universities in Nairobi County, Kenya
(KeMU, 2018-09)ABSTRACT The main objective of the study was to examine factors determining strategic plan implementation in the context of public institutions of higher learning. Specifically, the study sought to determine how leadership ... -
Dairy Agribusiness Strategies and Performance of Dairy Farmers in Nyeri, Kirinyanga, Muranga and Kiambu Counties in Kenya
(KeMU, 2018-09)Despite intensive knowledge and skill presumably passed on to the dairy farmers, there is a huge outcry from these farm entrepreneurs of high cost of dairy production and low returns on their dairy farming investment. ... -
Assessment of Factors Influencing Strategy Implementation in Kenya Tea Development Agency Limited (KTDA) Managed Factories in Kenya
(KeMU, 2018-09)Strategy implementation is the turning of plans and strategies into actions so as to accomplish set goals and objectives. Successful strategy implementation is a key for any organization’s survival. For implementation of ... -
Assessment of Factors Influencing Implementation of Balance Score Card for Kenya Wildlife Conservancies. Selected Mountain Conservation Area Stations
(KeMU, 2018-09)The Balanced Scorecard (BSC) tries to translate a company’s strategic direction and objectives into actionable initiatives and measurements. The study identified four research questions; whether resource allocation, ... -
Assessing the Influence of Integrated Marketing Communications on Sales Performance among Selected Private Security Firms in Nairobi County
(KeMU, 2018-09)Integrated Marketing Communication (IMC) has emerged as a promising area of study in the past decade. The role that integrated marketing communication (IMC) play within an organization is an often misunderstood one. The ... -
An Assessment of Factors Affecting Strategy Implementation in Devolved Government Units in Kenya: Case of Nairobi City County
(KeMU, 2018-09)Devolution in Kenya was introduced with the promulgation of the constitution of Kenya 2010 with the main aim of enhancing service delivery to citizens, foster growth and development to all areas of the country and involves ... -
An Analysis of Determinants of Internationalization: A Case Study of Selected Kenyan Pharmaceutical and Medical Equipment Firms
(KeMU, 2018-09)Business activities that are organized and carried out across borders to pursue an organization`s stated aims and objectives is referred to as international business. The aim of any organization (national or international) ... -
Relationship between Managerial Characteristics and Success of Internationalization of Small and Medium Sized Enterprises Facilitated By Export Promotion Council in Kenya
(KeMU, 2018-09)To investigate the relationship between managerial characteristics and successful internationalization of small and medium sized enterprises facilitated by Export Promotion Council in Kenya. Specifically the study seeked ... -
Relationship between Strategic Planning Practices and the Performance of Devolved Healthcare among Selected Public Hospitals in Meru County
(KeMU, 2018-02)The study investigated the relationship between strategic planning and performance of devolved healthcare, through a survey of public hospitals in Meru County.Strategic planning refers to the process of envisioning the ... -
The Influence of Relationship Marketing on Customer Loyalty in the Banking Industry.
(KeMU, 2011-05)Relationship marketing comprises all the activities that are designed to establish, develop and maintain successful relationship with customers. Therefore relationship marketing has become more and more important since the ... -
Factors Affecting Financial Sustainability of Savings and Credit Cooperative Societies.
(KeMU, 2011)The cooperative movement in Kenya plays an important role in the country's economy. This is evident in the continued growth of the sector with a recorded membership of over 6.1 million people with domestic savings estimated ... -
Effects of Market Branding on the Growth of Small Scale Business in Kenya.
(KeMU, 2011)In the ever changing world where customers' preferences and behavior in making decisions about which product to buy or service to use the selling company has to build and retain their brand in a way which makes it essential ... -
Implementing Strategic Planning Practices in Health Facilities.
(2016-07)Strategic planning practices allow improvement of organizations performance by establishing guidelines in form of clear vision, mission statements and performance expectations including performance indicators. The study ... -
An Analysis of Factors Influencing the Psychological Contract and Employee Performance in the Public Service.
(2011-05)The purpose of the study was to get the effects of psychological contract on employee performance in the public service. The psychological contract is developed between the employee and the organization over an extended ... -
An Analysis of Challenges to Integrated Marketing Communication: A Case of Banking Industry in Kenya.
(2011-05)The emergence and the development of integrated marketing communication (IMC) has been determined by a number of evolutionary trends in various areas of marketing — the increased fragmentation and segmentation of markets, ... -
An Analysis of Factors Influencing the Brand Choice of A Bank among Small and Medium Enterprises Based in Nairobi.
(2011-05)In today's financial services marketplace characterized by the emergence of deposit taking microfinance institutions and savings and credit organizations, banks need to set up effective ways to stay ahead on competition. ...
