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    The Influence of Business-Level Strategy on Organizational Performance of Micro and Small Enterprises: A Case of Salons and Beauty Spas in Nairobi County, Kenya. 

    Karuga, Mary Wanjiru (KeMU, 2022-09)
    Regardless of the fact that micro and small businesses significantly contribute to Kenya's economy through job creation and economic development, their performance has been stagnant for a long period, and in many cases ...

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    AuthorKaruga, Mary Wanjiru (1)SubjectBeauty spas (1)
    Business-level strategy (1)
    Micro enterprises (1)
    Organizational performance (1)
    Salons (1)Small enterprises (1)... View MoreDate Issued2022 (1)Has File(s)Yes (1)

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