Strategy implementation is an important component of organizational performance, playing a key role in achieving desired outcomes. However, the execution of strategies is often complex and fraught with challenges, which ...

The factors influencing the implementation of strategy are essential for the attainment of strategic objectives. This research seeks to pinpoint the vital components that enhance performance within the hotel sector. ...

This study seeks to understand how strategic alignment impacts the performance of insurance brokerage firms in Nairobi County, Kenya. Most of the firms in this industry struggle to achieve performance goals because their ...

Digital marketing strategies are important for enhancing brand visibility, engaging with a wider audience, and driving consumer loyalty, making them essential in competitive markets. However, soft beverage manufacturing ...

Performing organizations exhibit high revenues growth, profits incline, enhanced customers’ satisfaction and market share. However, commercial banks in Juba paint a different picture of performance challenges related to ...

The adoption of alternative banking channels has increasingly influenced how commercial banks in Kenya perform. Notably, services like mobile banking, internet banking, and ATMs are central to enhancing banks’ operational ...

Strategic decisions are key determinants of a firm's success, as they shape the overall direction, resource allocation, and competitive positioning of the organization. While the paint manufacturing sector has experienced ...

The African Growth and Opportunity Act (AGOA), enacted in 2000 and extended in 2015 by President Obama, offers preferential U.S. market access to 49 eligible sub-Saharan African countries, including Kenya. This study ...

Commercial banks in Kenya have faced low growth over the years, leading to closures, mergers, and exits from the market, resulting in job losses and stalling industrial development. This study investigated the influence ...

Strategy implementation involves translating strategic plans into actionable steps to achieve organizational objectives. The enactment of the Kenyan Constitution in 2010 introduced a decentralized governance system, requiring ...