Browsing School of Medicine and Health Sciences by Subject "Differentiation Strategy,"

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The Influence of Technology Enabled Service Differentiation Strategy on Post-Pandemic Reopening Performance of Star-Rated Hotels in the South Rift Circuit

Ng’etich, Paul K; Mengo, Nyabisi; Cherono, Vivian (International Research Journal of business and strategic management, 2023-08)

One of the most competitive industries in Kenya and the entire continent of Africa is the hotel industry, which contributes significantly to the country's economy. As a result, the sector is a significant source of foreign ...