Search
Now showing items 331-332 of 332
Influence of Strategic Innovation on Corporate Reputation Management in Microfinance Institutions (MFI’S) In Machakos County
(Journal of African Interdisciplinary Studies, 2021-08)
The objective of this research was to investigate the influence of product innovation on
corporate reputation management in Machakos County microfinance institutions. This is
important in order to understand and evaluate ...
STRATEGIC FACTORS ADOPTED BY TOYOTA MOTOR CORPORATION TO GAINING COMPETITIVE ADVANTAGE IN KENYA: A CASE OF TOYOTA MOTOR DEALERS IN MOMBASA COUNTY
(The Strategic Journal of Business & Change Management, 2022-03)
The study determined strategic factors adopted by Toyota Motor Corporation to gaining competitive
advantage in Kenya. The researchers sought to investigate the impact of product distinctiveness and risk
taking on attaining ...