| dc.description.abstract | Strategic monitoring and evaluation are some of the practices that supermarkets employ
to enhance their performance They continually formulate and implement various
strategies to enhance performance. However, the contribution of the strategies is not
always ascertained due to a lack of robust monitoring and evaluation. This study
endeavored to find out the influence of strategic monitoring and evaluation on
performance of supermarkets in Kenya. The specific objectives were: to determine the
effect of strategy monitoring, strategy evaluation, strategy feedback and strategy
responsiveness on performance of supermarkets in Kenya. The theories that anchored
this study are dynamic capabilities, Ansoff strategic success and strategic choice theory.
The research employed a descriptive cross-sectional survey design. The target
population was 1800 managers operating supermarket stores in 14 Counties which
matched 30% threshold of the 47 Counties of Kenya. From the target population, a
sample of 204 managers was obtained through cluster random sampling. Primary data
was collected using a semi-structured questionnaire. The study involved the strategic
management faculty to enhance research validity. A Cronbach Alpha test was done to
check on reliability and an alpha of above 0.8 obtained which was good. The data
gathered was analyzed using SPSS version 28. Correlation and multiple linear
regression were performed at 0.05 significance level. The descriptive analysis revealed
that 86.3% of the supermarkets had a strategic monitoring plan and 73.5% of
supermarkets often reviewed strategies to ascertain performance. 81.9% of
supermarkets conducted environmental scanning and 90.2% were ready to learn from
failures as well as successes and make the required changes. Correlation analysis
established a positive and significant effect among strategic monitoring (r=0.720,
p=0.000), evaluation (r=0.616, p=0.000), feedback (r=0.736, p=0.000) and strategic
responsiveness (r=0.729, p=0.000) on performance of supermarkets. The study findings
on regression showed that strategic feedback had the largest positive and significant
effect (β=1.52, p=0.000) on the performance of supermarkets, followed by strategic
responsiveness (β=0.623, p=0.004), strategic monitoring (β=0.401, p-value=0.007) and
lastly strategic evaluation (β=0.317, p=0.008). The study concluded that strategic
monitoring, evaluation, feedback and responsiveness have a positive as well as
significant effect on the supermarket performance. Further, strategic feedback records
the largest effect on the performance of supermarkets compared to strategic monitoring,
evaluation and responsiveness. Supermarkets needs to place more emphasis on strategy
monitoring and evaluation to ensure maximum performance is realized. This study
provides valuable insights on how strategic monitoring and evaluation influence
supermarkets performance, guiding improvements and fostering competitive advantage | en_US |
