Now showing items 1-5 of 5
Key account management, e-commerce, implementation models, market orientation and performance of selected private sectors firms in kenya
Modern business firms are facing stiff competition in this era of a rapidly changing business environment coupled with the globalization of markets. Consequently, many firms have adapted key accounts management model to ...
Effects of regulatory reforms on security market returns: evidence from Nairobi securities exchange
Capital markets are key to the economic development of any economy. Most governments have invested immensely on the capital markets through regulation to ensure that the investors are protected and making the market more ...
Effects of situational factors and packaging characteristics on the outcome of purchase behavior in Kenyan supermarkets
Previous studies on shopping behavior have paid considerable attention to the effect of situational factors in explaining the outcome of consumer's buying behavior in the supermarkets. Other studies have limited the ...
The influence of external educational environment on wastage reduction strategies of the boy child output in Kenyan primary schools
This is a study on 'The influence of external educational environment on wastage reduction strategies of the boy child output in Kenyan primary schools'. Every time The Cabinet Secretary in the Ministry of education releases ...
Determinants of sustainable competitive advantage within food and beverage firms in kenya
Urbanization is proceeding at a high pace with urban dwellers expected to outnumber rural population in the near future. The demand for processed foods with shorter preparation periods that offer convenience for the urban ...