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    Internal Marketing, Regulations as Amoderator, and Competitive Market Dynamics: A Study of Insurance Firms in Kenya 

    Abongo, Benjamin Okeyo (KeMU, 2020-11)
    The dynamism of growing competition and the environmental organisations have to work together to win customers’ attention. Insurance is a quality dependent service where the service and the service provider are inseparable, ...

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    Abongo, Benjamin , (1)
    SubjectInsurance Firms (1)Internal Marketing (1)... View MoreDate Issued2020 (1)Has File(s)Yes (1)

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