Browsing Doctorate Theses and dissertation by Author "Muhia, charlse mwangi"
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Key Account Management, E-Commerce, Implementation Models, Market Orientation and Performance of Selected Private Sectors Firms in Kenya
(KeMU, 2014-05)Modern business firms are facing stiff competition in this era of a rapidly changing business environment coupled with the globalization of markets. Consequently, many firms have adapted key accounts management model to ...
