| dc.description.abstract | Strategic management practices in the nonprofit sector are the same as in the for-profit
sector. some potential benefits that could be realized by a non-governmental organization
(NGO) as a result of implementing strategic management practices include improved
decision-making, enhanced organizational performance, greater clarity of purpose, and
better alignment between the organization's activities and its goals. Strategic management
practices bring considerable benefits not only to for-profit businesses and government but
also to NGOs. NGOs in Kenya are facing challenges as a result of the dynamic
environment. This therefore calls for evaluation of strategic management practices and
further implement. The study aimed to assess the influence of strategic management
practices on the performance of NGOs in Nairobi County. Specifically, the study achieved
the following research objectives; to examine the influence of situational analysis on the
performance of Non-Governmental Organizations in Nairobi County; to examine the
influence of strategy formulation on the performance of Non-Governmental Organizations
in Nairobi County; to examine the influence of strategy implementation on the performance
of Non-Governmental Organizations in Nairobi County and to examine the influence of
strategy evaluation and control on the performance of Non-Governmental Organizations
in Nairobi County. The study employed a descriptive research design. From the population
of 1881 NGO registered in Nairobi County, a sample of 100 NGOs were selected using
stratified random sampling technique to select strategic managers from each NGOs within
Nairobi County to participate in the study. Primary data were collected using a combination
of closed-ended and open-ended questionnaires. The data was then processed so that the
responses could be classified into distinct sets. The information obtained was primarily
quantitative. Descriptive statistics were used to analyze the data. The investigator was able
to explain the data and quantify its utility thanks to descriptive statistical tools like SPSS
and Microsoft Excel. The data was displayed visually in the form of tables and figures. The
study outcome revealed an existing positive and significant correlation between Situation
Analysis Practice, Strategy Formulation Practice, Strategy Implementation Practice and
Strategy Evaluation and Control Practice and the performance of NGOs in Nairobi County.
This proves that, when Situation Analysis Practice, Strategy Formulation Practice, Strategy
Implementation Practice and Strategy Evaluation and Control Practice are enhance, the
performance of NGOs in Nairobi County also greatly improves. The study therefore
recommended that, Managers in non-governmental organizations (NGOs) should improve
their organizations' performance through strategic management if they focus on fostering
a culture of shared vision, cooperation, and empowerment. Company directors should
investigate the link between strategy formulation and the strategic management methods
that boost the efficiency of NGOs in Nairobi County. The study also recommended that
top executives learn more about the link between strategy implementation and strategic
management techniques in order to boost the efficiency of NGOs in Nairobi County. | en_US |
