| dc.description.abstract | The telecommunication companies over the globe are growing very fast and this has
been attributed to the strategic change implementation for growth strategies.
However, it is disappointing that there are inadequate frameworks within the sector
for management of strategic change initiatives. Despite the industry experiencing a
boom in the recent past, only a handful of scholarly studies have been conducted in
Kenya to capture strategic change implementation for these growth moments and
make sense of them. This study locked this gap by analyzing determinants of
strategic change implementation in telecommunication companies in Kenya with the
specific objectives being; to determine the; influence of government policy on
implementation of strategic change in telecommunication companies in Kenya,
influence of market positioning on implementation of strategic change in
telecommunication companies in Kenya, influence of leadership style on
implementation of strategic change in telecommunication companies in Kenya, and
influence of organizational structure on implementation of strategic change in
telecommunication companies in Kenya. the theories informing the study included;
Resource-Based View (RBV), Lewin Three-Step Change theory and the Lippitt’s
Phases of Change Theory. The study adopted
The study targeted 562 executive and supervisory managers of the three main
telecommunication players in the Country namely Safaricom, Airtel, and Telekom
Kenya. A sample size 234 respondents where representation from each company
were determined using stratified proportionate sampling and the respective
respondents selected using random sampling. Data was gathered through
administration of a questionnaire that had been pretested for validity and reliability.
Data collected was analyzed using quantitative analysis, with aid of SPSS version
22, to obtain descriptive statistics and inferential statistics. Correlation and
regression analysis was used for drawing of inferences. The study found that at 5%
level of significance, government policy (β=0.293; p=0.031 )has a statistically
significant positive influence on implementation of strategic change in
Telecommunication Companies in Kenya, market positioning (β=0.319;p=0.014) has
a statistically significant positive influence on implementation of strategic change in
Telecommunication Companies in Kenya, leadership style (β=0.272;p=0.043) has a
statistically significant positive influence on implementation of strategic change in
Telecommunication Companies in Kenya and organizational structure
(β=0.410;p=0.002) has a statistically significant positive influence on
implementation of strategic change in Telecommunication Companies in Kenya. It
was recommended that telecommunication companies to consider; allowing
government involvement in commercial activities enhancing market positioning
practices and ensuring strategic structure alignment is enhanced to have an effective
strategic change implementation. | en_US |
