• Effect of digital marketing on performance of insurance firms in Nairobi County. 

      Makena;, Benedicto; Maore, Stephen Kirimi; Muriithi, Simon (The Strategic Journal of Business & Change Management,, 2024-07)
      The general objective of this study was to investigate the effect digital marketing tools have towards the success of insurance in Nairobi County. The leading objectives includes establishing the influence of website ...