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        Electronic Marketing Strategies and Performance of Large Supermarkets in Nairobi County, Kenya 

        Ong’ondo, Luiza Moraa (KeMU, 2025-10)
        Electronic marketing (E-marketing) refers to promoting products and services through the internet. In today’s business environment, it is no longer just about maintaining a social media presence but has become a central ...
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        Influence of content marketing on performance of supermarkets in Nairobi County. 

        Ong’ondo, Luiza Moraa; Mbebe, James; Mbithi, Mary (The Strategic Journal of Business & Change Management,, 2025-08)
        The purpose of this study was to examine the influence of Content Marketing on the performance of supermarkets in Nairobi County, Kenya. This research was anchored on the Technology Acceptance Model (TAM). The study ...

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