Browsing by Author "Thiankolu, Eunice Gacheri"
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The Influence of Relationship Marketing on Customer Loyalty in the Banking Industry.
Thiankolu, Eunice Gacheri (KeMU, 2011-05)Relationship marketing comprises all the activities that are designed to establish, develop and maintain successful relationship with customers. Therefore relationship marketing has become more and more important since the ... -
The Moderating Role of Change Approaches on the Relationship between E-Learning Strategy and Learner Goal Achievements in the Universities in Kenya
Thiankolu, Eunice Gacheri (KeMU, 2022-11)Emphasis on using e-learning strategies has greatly increased as the universities continue to operate in a very dynamic and competitive world. Great market forces emanating from the dynamic technological advancement, ...