Browsing by Author "Rintari, Ann"

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Historical development of marketing and its implications to the future of marketing discipline

Chesula, Osman Wechuli; Kiriinya, Stephen Ntuara; Rintari, Ann (Research Journal in Advanced Social Sciences,, 2021-05)

This paper sought to examine the development of marketing (theory, scholarship and practice) and accounted for that evolution. It also sought to determine the implications that the developments have for the marketing ...