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    Browsing by Author "Ochieng’, Michael Evans"

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      • Assessing the Influence of Integrated Marketing Communications on Sales Performance among Selected Private Security Firms in Nairobi County 

        Ochieng’, Michael Evans (KeMU, 2018-09)
        Integrated Marketing Communication (IMC) has emerged as a promising area of study in the past decade. The role that integrated marketing communication (IMC) play within an organization is an often misunderstood one. The ...

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