Browsing by Author "Ndunda, Ann Muthoni"
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The Nexus between Customer Relationship Management Strategy and Customer Loyalty in The Star Rated Hotels in Kenya
Ndunda, Ann Muthoni; Moguche, Abel Matara; Rintari, Nancy Gacheri (International Journal of Economics, Commerce and Management, 2021-09)The aim of the study was to determine the nexus between customer relationship management strategy and customer loyalty of star rated hotels in Kenya. Precisely, the study assessed the influence of customer orientation ...