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    Browsing by Author "Mayende, John Kennedy"

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      • An Analysis of Factors Influencing the Brand Choice of A Bank among Small and Medium Enterprises Based in Nairobi. 

        Mayende, John Kennedy (2011-05)
        In today's financial services marketplace characterized by the emergence of deposit taking microfinance institutions and savings and credit organizations, banks need to set up effective ways to stay ahead on competition. ...

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