• INTERNET MARKETING STRATEGIES AND PROFITABILITY OF RETAIL INDUSTRY IN KENYA 

      Mang’era, Rosemary; Munga, Jane; Mbebe., James (International Academic Journal of Innovation, Leadership and Entrepreneurship., 2021-07)
      Technology has become part of our daily lives every aspect of life revolves around it. Thus those who will not embrace technology in the business will be faced with extinction. Hence businesses need to adapt to ...