Browsing by Author "Gatwiri, Kirimi Dorothy"
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EFFECT OF TECHNOLOGICAL INNOVATION STRATEGIES ON THE PERFORMANCE OF TEA FIRMS IN NANDI COUNTY, KENYA
Onguso, Julius M.; Gatwiri, Kirimi Dorothy; Njeru, Eric (AJSSE Journals, 2022-09)This study investigated the effect of technological innovation strategies on the performance of tea firms in Nandi County, The study was anchored on Rodger’s Diffusion of Innovation Theory. This study used a descriptive ...