Browsing by Author "Chesula, Osman Wechuli"

Now showing items 1-3 of 3

    • Analyzing the Course of Turmoil in Kenya’S Retail Sector 

      Chesula, Osman Wechuli; Nkobe, Kenyoru Dennis (THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2018-08)
      Purpose - The retail sector in Kenya is one of the main drivers of the Economy. This paper sought to empirically analyze the factors leading to the collapse of some of the major Supermarket chains and also to understand ...

    • Historical development of marketing and its implications to the future of marketing discipline 

      Chesula, Osman Wechuli; Kiriinya, Stephen Ntuara; Rintari, Ann (Research Journal in Advanced Social Sciences,, 2021-05)
      This paper sought to examine the development of marketing (theory, scholarship and practice) and accounted for that evolution. It also sought to determine the implications that the developments have for the marketing ...

    • Scholarship of the Marketing Discipline and Profession in Kenya 

      Chesula, Osman Wechuli (International Journal of Scientific and Research Publications,, 2020-06)
      The purpose of this paper was to critically examine the scholarship of the marketing discipline and profession in Kenya. The paper empirically analyses secondary literature and scholarly articles related to scholarship ...