Browsing by Author "ac1948d4-17ce-4b3b-a3d7-84b6b9834cec"
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The Nexus between Customer Relationship Management Strategy and Customer Loyalty in the Star Rated Hotels in Kenya
Ndunda, Ann Muthoni (KeMU, 2021-08)Customer relationship management strategies are very essential strategies in current business environment. It is applied in managing the organizations’ associations with its current and target clients. It concentrates on ...