Browsing by Author "3df5b153-6a0b-433d-b81d-2e0d8c5019c7"
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Moderating Role of Organizational Size on the Influence of Customer Orientation on Performance of Classified Accommodation Facilities in the Coast Region of Kenya.
Mwangi Gacheru, Charles; Gichunge, Evangeline; Ndivo Mutinda, Rayviscic (IOSR Journal of Business and Management (IOSR-JBM), 2019-07-02)The main motivation of this study was the limited research studies on the relationship between CRM dimensions and accommodation facilities performance and the need to establish how the classified accommodation facilities ...